Many times, SEO experts are just remembered in the stage of preparing a project for launch after redesign or development. A specialist arrives to the”ready” website, forms the essential corrections. Butsuddenly, goes contrary to the notion that the designers used to stick to.

Disagreements between the two directions (SEO and layout ) lead to additional costs for extraordinary changes in the site. A fully consistent site, using all the latest design styles implemented, but without SEO marketing won’t receive traffic that is organic. At precisely the same time, even the best (when it comes to search engine requirements) platform, which lacks good design alternatives, will finally cease to execute its function. Therefore, SEO and Web design turn out to be equally important on the development stage.

Why if a website have the ideal design?

To begin with, excellent layout — is not only qualitatively elaborated shadows and nice colours. Fantastic layout is mainly useful: if the interface is user-friendly, a guest will immediately find the information he or she wants. The quality of the graphics is particularly important if your site is an internet shop or provides visual services. In such instance, the pictures must be of the maximum caliber possible. Photos must be taken by an expert photographer, retouching can be performed all on your own, or arranged through online services like this one.

In 2018, specialists from McKinsey reported to the assessment of the financial impact of the design, having studied approaches in 300 companies around the about ir 6 Ways SEO & Web Design Go Together from Our Articles Could be wrong to say that there exists a direct dependence on earnings growth, based solely on visual elements. Nonetheless, it is vital for any project achievement.

Another important thing to mention: a properly implemented layout functions regardless of the specifics, audience, and variety of support (the study examined companies from different fields, such as medicine, banking services, science, and etc.).

But the start of a site with user-friendly and agreeable to the eye architecture is not a guarantee of profit expansion: there’s more to it. A field of visual representation includes a enormous number of resources that allow you to receive feedback from the consumer and ascertain the points of growth. The part of the optimizer at the creation of the website’s visuals massively depends upon marketing, as well as SEO. The impact of a website with high quality visual elements and a proper focus on SEO-promotion will likely be stronger when both of these tools are used in an integrated manner, complementing each other.

The search engine promotion and visual parts of the job are closely connected and interdependent since they both play a crucial role in deciding the behavioral factors of the site. Web design, then, is concentrated on creating the site suitable for the user.

However, site promotion in search engines doesn’t begin with an investigation of how the consumer behaves on it, to be able to ascertain whether the job meets the requirements of search engines. Link Building can be necessary during site marketing. Most site owners don’t understand how to buy backlinks. After all, the first user must be attracted to the site from Google.


How is the information concerning the company, services/goods put on the webpage of the site? Might it be easy to navigate through the sections and also to ascertain where the needed information is?

While developing the structure of this site it is necessary to find out the degree of nested pages in accordance with their importance to one another. Separately, you need to pay attention to how the navigation is technically implemented.

Ideally, the URL addresses of webpages should be completely consistent with the hierarchy of the navigation series. When all inner pages of this site have the same degree — it is not good for the site. Moreover, based on the level of the webpage, its visuals must have some changes.


The fundamental navigation part is your menu, which visually reflects the structure of the site and aids the user to move rapidly between segments. For this reason, it should be reachable from all pages and include links to all the principal sections.

In addition to this menu, navigation may also include such elements as”breadcrumbs”, filters and sorting of goods, links to comparable substances or goods, etc.. Everything which enables the consumer to obtain the essential information immediately is extremely important. All basic links should be readable for humans and also indexable by search engines.


Content is the basis of search engine marketing. Determining the optimal amount and options for articles onto the landing pages isn’t a simple procedure. Furthermore, it needs to be perfectly put into the visual region of the site. To bring the pages of this site to complete operational readiness demands the analysis. So let’s denote only the most necessary elements to listen to:

  • Info about services and goods. Everything which concerns a corporation’s action: price, specifications, and examples of work, etc..
  • This really is a visual representation of the actions. First of all, we are speaking about graphics, however, the video format is getting more and more applicable.
  • Yes, even they’re not necessarily needed, but quite often it is an objectively crucial element. A competent presentation can attract traffic.


Let’s begin with the notion that headings are completely indispensable. There are a number of rules regarding their proper use:

  • On one page — one major header H1. It should have the main phrase or phrase that explains the nature of the page.
  • It is essential to discover the hierarchy of key words. As an instance, H1 ought never to be set below the heading H2.
  • Cross-cutting elements of the site should be produced of all CSS styles, rather than utilizing any H headings.

In terms of site layout, the exact principles are offered in the laws of typography, but experience shows that celebrating all these requirements in the stage of technical execution is not always accessible.

Architecture of webpages

We’re talking about the compositional arrangement of the primary elements of each webpage. Depending upon the jobs, it is essential to determine the priority of every element and place the accents.

For instance, the very first thing which should catch the eye of the user of the internet store — would be a listing of products with a photo, costs, and also a brief collection of basic features. At precisely the same time, the man who has obtained on the webpage of the information resource should know at once, if he or she’ll discover the answer to the query or not.

Likely, in the future, with all the look of data on the potency of the page, its structure is going to be corrected to enhance the outcome. But the fundamental elements have to be defined in advance and also have more”weight” along with other content.

Page loading speed

This technical index is increasingly important for search engines and impacts the job of the website directly. It’s already very possible to call a different standing factor. Assessing the speed of the site is possible with all the support PageSpeed Insights (Google).

The most important principle: you need to implement the visual component and functional elements of this website so they have as small load onto it as possible. It’s very important to the consumer to have a favorable initial impression of the website, plus a very long load can significantly undermine it. Optimal page loading time — no longer than two moments.


As we could observe, SEO and Web design go together during the point of a website’s development. A job with a capable design is a powerful advertising tool. Its development should be based on user needs and requirements of the most important traffic source search engines.

Website development without one of both of these pros will entertain a potentially large price. Alliance between designers and SEO-specialists should be complementary, and also essential to each phase of the development, beginning with the very beginning of the website creation.